Toolsofthetrade

So,howdoyouconcoctthosecleverCTAs?

Brainstormingisoneofmyfavoriteactivities。

Ilovetostartawritingprojectbygeneratingalistofrelevantwordsandlettingmymindwander。

Ikeepthatlisthandy,then,asIgothroughthecreativeprocess,Icomebacktoconsultitandseewhatwordscameup。

Thoseinitialreactions–offthecuff,gut-words–arealmostalwayspreciseandaccurate。

Togivethisatry,makealistofactionablewords–thingsthattrulyputthe“action”in“calltoaction。

”Someexamplesinclude“enroll,”“signup,”“buy,”“sell,”“send,”“email,”“purchase,”“try,”and“go。



Next,generatealistofthewordsthatapplytothetopicathand–wordsthatcomeupinyourindustrythatsurroundyourproductorservice,orareotherwisefamiliarincontext。

Ifyou’restuck,thumbthroughyourthesaurusforideas。

Googlemakessomeprettycooltoolsthatcanhelpyou,too,suchasAdWordsandCorrelate;bothcanhelpyougeneratekeywords,whichareasmartstartingpointforcreatingaCTA。

Letsblockads!

(Why?

)

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